The New Maldivian Designated Carrier Be0nd is a pioneering premium leisure airline headquartered in the Maldives, championing the evolution of luxury air travel for discerning customers. Since its establishment, this groundbreaking airline has been devoted to crafting unparalleled flying experiences, concentrating on the rapidly growing segment of Premium Leisure Travel. With its fleet offering a private jet-like journey, the airline serves the most discerning travelers, connecting them from global destinations spanning four continents and 33 countries, directly to the Maldives.

In light of its unparalleled positioning, the airline's management is actively seeking strategic investments to further its reach and bolster its industry dominance. This Strategic Proposal offers a comprehensive overview of the airline, its unique market positioning, and its robust financials. The aim is to provide potential investors with an in-depth understanding of the vast opportunities the business provides in the booming luxury travel sector.

Introducing the World’s First Premium Leisure Airline: Be0nd is set to revolutionize the air travel industry. Not just an airline, but a genuine lifestyle brand.

Unparalleled Growth & Access: With a direct line to unlimited growth through access to bilaterals and the maximum number of slots in the Maldives, our ambitious plan spans 60 non-stop destinations across five years.

A Game-Changing Business Model:

• Focus: Capitalizing on the fastest growing market segment, we are curating an unparalleled Premium Leisure Travel experience.
• Innovative Fleet: Narrow-bodied aircrafts designed for a private jet-like experience with lie-flat seats and a fully premium cabin – all while maintaining operational cost leadership.

Brand Superiority: We’re not just another airline brand. We promise intrinsic values that go beyond mere expression. Our airline offers an essence of belonging, meaning, and intelligence. In a world where airlines hope to become lifestyle brands, we begin as a lifestyle entity that just happens to fly.

Understanding the Luxury Travel Boom: The world is witnessing a sharp surge in disposable income, driving consumers to indulge in exotic holiday experiences. This boom in luxury travel, especially in APAC and Europe, positions us at the heart of market demand.

Innovative Operational Approach:

• Simplicity in Business: Serving one customer segment with a single in-flight product, one aircraft type, unique sales distribution, and maximum outsourcing ensures optimal efficiency.
• Cost Leadership: Operating ultra-light custom A321LR/XLR aircraft provides up to 60% lower operating costs without compromising on the premium experience.

Strategic Positioning in Maldives: The Maldives is more than a starting point for us. With no competition from a national airline, strong demand for premium travel, and immense support from the Maldivian government, we are in an unmatched position.

Aircraft & Experience: A fleet of 32 aircrafts offers a private jet in-flight experience. With modern interiors and luxury fittings, passengers can expect unparalleled comfort for up to 12 hours of travel. Our projection includes serving ~1.4 million passengers, generating an operational revenue of $2.2 billion, and an operational profit before tax of $678 million.

Robust Financials & Controlled Risks: Our financial sensitivity analysis underscores the robustness of our business model. With conservative yields that can only get better and a stable Forex rate, most of our risks are mitigated. We also have a clear strategy to handle fluctuations in fuel prices.

In summary, we aren’t just launching an airline; we are redefining luxury air travel. As the world’s first genuine lifestyle airline brand, we are poised for unprecedented success.

Pre-series A Investment: As we reflect on our distinctive market stance and the exponential growth trajectory ahead, we extend an invitation for a pre-Series A investment round between $20-25 million. Our journey thus far, detailed in this Strategic Proposal, underscores the airline's unique market positioning and sound financial health. We urge prospective investors to recognise the unmatched opportunities we present within the burgeoning luxury travel sector.

Join us in shaping the future of luxury air travel and realising the expansive potential our venture promises.

Confidentiality Agreement

The information contained herein is proprietary to Arabesque Aviation Consultancy LLC, Arabesque FZCO and BEOND Holding Limited and shall not be reproduced ordisclosed in whole or in part or used for any reason except when such user possesses direct, written authorization from Arabesque Aviation Consultancy LLC, Arabesque
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